Crystals in Quar: Area Shines a Light on Its Muses and Their Message
In the most reductive sense, Area might seem like a fashion brand about crystals. Yes, its most famous garments glisten with high-wattage shine: See the suit worn by Michelle Obama during her book tour or Indya Moore’s crystal mesh dress at Pride last year for the proof. But just like Area’s famous clientele, the brand’s sparkle is in service of a deeper message. “In the end, the goal is to rethink the future of clothing and of people. How can we get there through design?” Piotrek Panszczyk told Vogue last year. “How can we rethink the entire process?” Today, the team behind Area—Panszczyk, co-creative director Beckett Fogg, and digital manager Kareem Burke—are unveiling a new social media initiative that turns Area’s Instagram into a conversation with the brand’s longtime muses. First up is a series of posts spotlighting Jazzelle—alias @uglyworldwide—in which she discusses her involvement in the Black Lives Matter movement. “I have been spending this time in quarantine nurturing