Activewear is Booming, But Only a Few Labels Are Making it Consciously
New Yorkers are coming up on month three of remote work. While other parts of the country are slowly reopening for business, we probably won’t go to a dinner party, a concert, or a restaurant until the end of summer (if not later). The fact that most of us live in small apartments only compounds the sense of cabin fever. That’s why this Memorial Day Weekend feels like a particular gift: Not only are we getting an extra day to unwind, take a long walk, and disconnect from our laptops, but the weather looks pretty good, too. Many of us will take the opportunity to get some exercise—perhaps outdoor yoga or a bike ride along the Hudson—and might be inspired to pick up some new workout clothes, too. Activewear and loungewear are among the only apparel categories that saw an increase in demand at the onset of COVID-19, understandably so; we’re working out at home and prioritizing comfort more than ever. It’s great that we’re finding ways to destress and stay healthy, but when you pause